One of the most effective kind of advertising available today is cinema advertising. It’s important to consider the atmosphere that a cinema hall produces. An intimate and focused encounter that is personal and transcends beyond reality. In a cinema hall, where customers are less likely to ignore it, your advertisement will have the opportunity to capture their entire attention. People may be astounded by what you have to offer in the same manner that they applaud their favorite action heroes on television. Furthermore, the most significant player in the cinema hall industry is PVR, the largest cinema hall chain in India!
PVR enjoys a good rapport with the younger population, which comprises a large number of its most loyal clients. PVR employed this unique strategy in an attempt to draw in a younger, more energetic clientele. Experienced advertising is a terrific method to introduce a brand because purchasing a utility vehicle is typically a family decision and watching movies together is a great way for families to bond.
Studies have indicated that cinema advertising is quite successful since it captures the audience’s full focus. On the other hand, as a result of lockdown, the proportion of conventional media that is represented by in-cinema advertisements has dropped. In a move that solidified its position as the leading medium for experiential advertising and brand engagement, PVR unveiled the first experiential ad to be shown in a cinema. PVR will give in-cinema marketers a special chance to highlight their goods through immersive advertising. Furthermore, it will reimagine on-screen cinema advertising in an attempt to provide an immersive experience promoting the brand.
The PVR network has 135 locations in 51 different cities and 628 screens. The first Virtual Reality Lounge of the corporation in Asia is now located in Noida, which is another recent development. The potential benefits for pvr advertising are evident from the data. They have 1.3 lakh available seats and receive over 80 million visitors a year. They are open for business every day of the year. Reaching this kind of viewership through other channels is unattainable for most advertisers.
A further benefit is that it is a very coveted demographic. The vast majority of PVR movie watchers are members of the “upper-middle-class” demographic, which is the target market for many consumer goods targeted at the contemporary market. Because this is the age range in which customers are most likely to be located, 18 to 55 is considered to be a prime buying demographic.
Techniques for Encouraging
Among PVR’s advertising channels, the on-screen ads are particularly noteworthy. Your product advertisement will appear on screen both before and during the interval between the two films. This will ensure that as many people as possible see your brand, and the enhanced audio and graphics will make it impossible for anyone to miss the message that your business is trying to convey.
PVR Cinemas allows companies to run
their advertisements on screen before the start of a movie. Cinema halls can
conduct promotional events by giving out flyers, samples, or coupons to patrons
and by projecting still or moving images onto digital displays positioned in
public areas. Businesses can be assured by interval pvr advertising that they will have the entire audience’s attention
when there is a planned pause in the presentation.
Advertising on Interval:
Additionally, you have the option to
have your advertisements displayed in the sections of the cinema that PVR
Cinemas has designated as the lobby. When placing advertisements in highly
trafficked locations, such as entrance/exit points, waiting areas, ticket
counters, and refreshment kiosks, brands have the option of using static or
digital screens. Brands can contact moviegoers before and after the film with
lobby display advertising, increasing the brand’s visibility and recall value.
Advertising on Lobby Display:
PVR Cinemas offers a variety of seatback advertising alternatives that businesses may utilize to display their
advertisements on movie seatbacks. This kind of advertising often consists of
branding, messaging, or promotional information. Seat-back advertising puts the
brand’s message in front of more people, increasing audience engagement and the
Seat Back Advertising:
At PVR Cinemas, brand interaction and
integration are possible. Customers can utilize these opportunities.
Initiatives related to experiential marketing fall under this category. These
initiatives include but are not limited to, branded booths, interactive displays,
and product demos. Through direct engagement with moviegoers through brand
integration, marketers can create immersive experiences that leave a lasting
PVR offers an abundance of other
customization choices, such as branding for the main lobby, candy bar,
restrooms, outdoor areas, box office, and gold class. Any of the advertising
options could provide you with excellent exposure both inside and outside the cinema
for a reasonable cost.
By pvr advertising, you may connect with well-educated, rich
individuals who appreciate elegance and superiority. You can advertise at a high level, which could increase your chances of influencing
Possibilities to begin conducting investigations
A cinema hall advertising campaign
can reach new audiences outside of the main screen, including through placement
on the rear of tickets, sample stands, screens over concession stands, popcorn
tubs, and lightboxes. Cinematic advertising gives you a lot of creative
freedom to get the best possible results. Companies would do well to mimic the
environment, lighting, and sound effects of a cinema hall, including the lack
of brightness, the smell of popcorn and nachos, and the sound quality.
Specific Market Segment Needs
Every advertising campaign aims for
more than just reaching a large audience. A more effective approach would
involve producing material that is both well-made and sufficiently reaches the
target audience. Cinema advertising enables the targeting of specific
audiences because cinema halls may be identified by the kinds of people who come to see their favorite films.
Regarding the Final Thoughts
In a world wherein consumers are
continuously visible to corporate messaging, it’s more essential than ever for your brand to emotionally connect with the audiences you are targeting to reach.
From this angle, cinema advertising appears to be a valuable approach inside the
arsenal of tailored advertising and marketing. The time has arrived to take
advantage of the large screen and watch the success of your advertising