BTL activities or Below The Line marketing activities are smaller in nature and are not very expensive. BTL activities include activities such as Distributing coupons, roadshows, contests and many such traditional marketing mediums. Even after being cost-effective BTL activities are guaranteed to leave a mark on your clients or customers mind and that is possible only because of the personal and physical feel of BTL activities.
BTL activities agency in India, Our decades of experience and gaining expertise in traditional channels of advertising like print, radio, TV, OOH has become a master of BTL activities. It has a direct approach. This includes trade shows, handing over catalogues and mail campaigns that directly connect with the customers. These small activities give big results in promotion of your brand. The below the line marketing activities focus on customers and have a stronger impact on them. They are more subjective and this one to one communication strikes an emotional chord with customers. This direct connection is more compelling as it has formed a relationship with them.
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