ATL - Above the line Activity


ATL or Above the Line advertising or Above the Line promotion or Above the Line marketing or ATL marketing or ATL advertising consists of advertising activities that are largely non-targeted and have a wide reach. ATL communication is done to build the brand and inform the customers about the product.

Examples of Above the Line Advertising

  • Television

According to a reports Neilson, average Americans spend 3 to 4 hours watching Television. Those who want to advertise their products and brand on TV, it is a good medium to increase your brand visibility. Local businesses i.e. law firms, accounting professional, saloons and many more can purchase airtime through TV commercials. This medium of advertisement provides both video and audio to attract customers.

  • Radio

Radio is the oldest medium and people use it while driving, working and at home. So advertisers have different options to address their customers regarding product and services. Radio is a very good medium for marketers due to it affordable. Small business can use this form of advertisement even with a small budget for advertisement.

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